MIAMI BEACH CELEBRATES INDEPENDENCE DAY WITH “COCA-COLA PRESENTS FIRE ON THE FOURTH”
Brought to You by City of Miami Beach and Classical South Florida
Family-friendly event with live music, fireworks
Wednesday, July 4, 2012
Noon – 10:00 p.m.
9 Street & Ocean Drive Beach, Miami Beach
Live music, DJ and fireworks
Miami Beach Fire on the Fourth celebration, located at 9th Street and Ocean Drive beach, includes live performances from Fred Thomas, South Florida Jazz Orchestra Quartet and DJ Maximus3000. The festivities on Wednesday, July 4 begin at noon and conclude with fireworks at 9 p.m.
Free shuttles from North Beach to South Beach begin at 5:00 p.m. and run continuously until 8:30 p.m. The buses leave from 72 Street and Collins Avenue and 81 Street and Collins Avenue and disembark and 11 Street and Washington Avenue to the North Beach stops between 10 p.m. to 11 p.m.
The public is encouraged to bring a beach chair or towel. Glass containers and alcoholic beverages are not permitted.
“Miami Beach and Coca-Cola both have the ability to bring together family and friends,” said City of Miami Beach Mayor Matti Herrera Bower. “This free event offers Miami Beach residents and South Florida visitors an opportunity to enjoy Miami Beach and Coca-Cola, celebrate Independence Day and spend time with loved ones.”
In March, the City of Miami Beach announced a 10-year sponsorship agreement with Coca-Cola to serve as the city’s exclusive beverage provider. The agreement also secures Coca-Cola’s support for recycling initiatives in Miami Beach. The 10-year agreement also serves The Coca-Cola Company as the presenting sponsor of its Independence Day celebration.
“Coca-Cola has been a part of the South Florida community for more than 70 years. Sponsoring such an important event for the City of Miami Beach demonstrates our commitment to the area’s residents and visitors,” said Humberto Garcia-Sjogrim, Coca-Cola Refreshments Vice President of Sales for South Florida.